Packaging design for RHYTHMS-CHAINS – an educational game by

The packaging development of the product aimed at parents and their kids first of all should base on knowledge about the interests and needs of the target audience.

At the same time, the modern environment offers a lot of aggressive designs and “loud” concepts. This approach isn’t as effective as it seems at first sight because adequate product packaging has to address to a customer in a whisper, but confidently and clearly.

Of course, kids love to play. You can use this to create the product packaging, offering the child to become the hero and the main figure of the narrative. In our digital world interaction and process management are becoming fundamental factors in attracting children. The packaging design should include a whole range of features that will be able to interest and captivate a potential consumer.

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